Celebrity culture has played into this in part. Many well known actresses such as Demi Moore, Madonna, and Susan Sarandon have married younger men. These women have put their stamp of approval on the mature women dating younger men concept.
But, society has changed as well. Not too long ago, women married young and marriages were for life. The nuclear family unit was the basis for society and anything that deviated from this norm was shunned. Therefore, there werent many opportunities for mature women dating younger men.
But, since divorce has become more prevalent, there are any number of women in their late 30s and 40s who are looking for partners. When they look at men their own age, they often dont like what they see.
First of all, men who are in this age range are caught up in their own careers and interests. They are less likely to be supportive of a womans career. Because women have moved into managerial and entrepreneurial roles, they sometimes need partners who can be the man behind the woman. Men their own age are reluctant to take on this role.
Also, mature women dating men their own age are likely to be disappointed in the sex. A woman peeks sexually in her late 30s. Well into her 40s, she is in her sexual prime. A man, however, begins to loose steam at this age. Hes just not able to keep up with her surging needs.
Younger men find these women, newly confident in their sexual prowess, to be very attractive. Mature women know what they want in bed and can communicate that to their lovers.
Mature women dating younger men can also provide the guys with a sense of financial stability that allows the men to take risks with their careers. One younger man was able to pursue a career as a concert pianist because his older woman lover was able to cover their living expenses while he became known in his field. Other men have been able to pursue graduate school or start businesses due to the financial support of their older girlfriends.
Women have, for years, benefitted from the generosity of older partners. Now, men are able to do so as well.
If you want to meet a person outside your own age range, you have to go where they are. For instance, a mature woman wanting to date a younger man may want to join a gym. A younger man looking for a professional woman might join a tango class. There are also places for such couples to meet online. The term for this is cougar dating.
Expect that the trend of mature women dating younger men to grow as societys expectations about sex roles evolve.